💰 What Is My Business Worth?

Answer a few plain questions. Get a plain answer — what your business would likely sell for, where money is leaking, and where it's headed.

Talk-back
When this is ON, the tool reads questions and results out loud. Tap the 🎤 buttons to answer by voice where your phone allows it.

1. Your business

Just the basics to start.

Business name

What kind of business is it? How many years has it been running?

2. The money last year

Use last year's numbers. Best guess is fine — you can change them and run it again.

Money that came in (total sales last year)

Profit left over (after all the bills, before your own pay if it's counted separately)

What you paid yourself (salary or draws for the year)

Personal extras the business paid for you Truck, insurance, phone, retirement — things a new owner wouldn't get.

One-time or unusual costs last year A big repair, a legal bill, a one-off project — costs that won't repeat every year.

Depreciation written off last year The wear-and-tear deduction on equipment and vehicles from the tax return. It is not cash out of the till, so buyers add it back.

3. What it owns and what it owes

What the gear and property would sell for today — not what you paid.

Equipment, trucks & tools (worth today)

Inventory / stock on hand (worth today)

Land or buildings the business owns (worth today, 0 if none)

Money the business owes (loans, cards, everything)

Rent each month (0 if you own the spot)

4. Where the money goes

Optional — but this is how we spot money leaks. Skip any you don't know.

Wages for your crew for the year (not counting your own pay)

Cost of goods / materials for the year Food, parts, stock, supplies — what you buy to sell or to do the work.

Advertising & marketing for the year

Utilities for the year Electric, water, gas, phone, internet.

Insurance for the year

Card processing fees for the year What the card processor takes — Square, Stripe, your merchant account.

Repairs & maintenance for the year

Everything else for the year The truly miscellaneous pile — not insurance, utilities, card fees or repairs; those have their own lines above.

5. Which way is it headed?

Sales compared to the year before.

📈 Growing ➡️ About flat 📉 Shrinking

By about how much each year? (% — rough is fine)

6. Why they're selling & how the deal is shaped

The price is only half the story. How it gets paid — and why they're selling — changes what a deal is really worth.

Why are they really selling? Retiring? Burned out? Health, divorce, a new venture? Be honest — it changes the read on the number.

How fast do they need out? Would the seller finance part of the price? (% of the price, 0 if it's all cash) Seller financing = the buyer pays the seller in installments instead of paying it all at closing.

Financing: over how many years, at what interest? (years / %)

Any of the price tied to future results? (% earn-out, 0 if none) An earn-out = part of the price is only paid if the business hits targets after the sale. It's a promise, not cash.

Earn-out: paid over how many years?

7. What actually hands over to a buyer

Value only counts if it transfers. Tick everything that truly hands over on day one — leave unticked whatever lives only in the owner's head.

Saved runs on this device

No runs saved yet.

1. Your business 🔊 Hear it

2. The money last year 🔊 Hear it

3. What it owns and what it owes 🔊 Hear it

4. Where the money goes 🔊 Hear it

5. Which way is it headed? 🔊 Hear it

6. Why they're selling & how the deal is shaped 🔊 Hear it

7. What actually hands over to a buyer 🔊 Hear it

Saved runs on this device

1. Your business

2. The money last year

3. What it owns and what it owes

4. Where the money goes

5. Which way is it headed?

6. Why they're selling & how the deal is shaped

7. What actually hands over to a buyer